Elson & Company produces some of the world’s finest, hand-made objects of distinction. Offering unparalleled craft and unique collections, founder and CEO Diane Elson-Bankoff’s vision for the brand has been recognized worldwide. Elson & Company means unique design in and of itself, with each piece crafted as an individual work of art. Elson’s ever expanding product offering includes; Tibetan rugs, carpets, dhurries, elegant table linens and original canvas paintings.
Working with some of the world’s top design talents, Elson & Company’s contributing designers include; Oscar de la Renta, Lulu de Kwiatkowski, Kathryn M. Ireland, Fabien Baron, Hable Construction, Ferrick-Mason, Rex Ray and Carleton Varney among many others. Diane Elson-Bankoff is a philanthropic member of the global community as well as ambassador in fair labor & trade practice in India, Tibet, and across the globe. Elson & Company continue to prove that tasteful, elevated design is both timeless and forever borderless—fusing the endless possibilities of sophisticated design with quality, fair trade, hand-knotted Tibetan rugs & dhurries.
We were retained by Elson & Company to raise overall awareness for this highly-regarded brand of hand-woven Tibetan rugs, dhurries, elegant table linens and original artwork as well as designing & developing her first e-commerce shopping experience to showcase the wares on her re-imagined website.
A series of highly targeted pitches, strategically timed and staggered new product launches and one-on-one meetings with key influential members of the press, garnered a significant amount of press and ongoing buzz for the company as a whole as well as their new collections. Our outreach efforts increased sales and the company has since been approached by several larger companies to partner with and/or be purchased by them. Elson & Company remains independent, yet enjoys much greater awareness and thus sales.
A new website interface and an additional e-commerce functionality supplemented the launch of new elson & company products. Given the ease and functionality of the platform we designed, the client was easily able to add additional products and a shopping cart to the site – improving visitor experience with efficient and effective browsing and shopping! Not only was our client’s site visitor happy with the new interface and functionality, the new site delivered a profitable new revenue stream that allows Elson & Company the opportunity to continue growing the e-commerce offering.
graphic design, Integrated Marketing, PR, web design, web development
Published: May 31, 2015
Elson & Company produces some of the world’s finest, hand-made objects of distinction. Offering unparalleled craft and unique collections, founder and CEO Diane Elson-Bankoff’s vision for the brand has been recognized worldwide. Elson’s ever expanding product offering includes; Tibetan rugs, carpets, dhurries, elegant table linens and original canvas paintings.