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  • Cybele’s Free to Eat
  • Cybele’s Free to Eat

Cybele’s Free to Eat

Cybele Pascal is one of the world’s undisputed experts in gluten-free cooking and baking. As a discreet celebrity chef, you’ve seen her on the Martha Stewart Show and her highly informed “voice” as a celebrity blogger for many of America’s culinary elite. In addition to making the public aware of the ‘gluten allergy epidemic’ as some have called it, the US lags behind Western Europe and the world in familiarity with this problem. Our job was to share that story and showcase a range of alternatives, including Cybele’s Cookbooks and her recently launched, Free-to-Eat (Gluten Free) Cookies!

GOALS:

On the PR side, we helped to create a buzz for the problem as well as the solution – Chef Cybele’s alternative recipes and her various Cookbooks. That exposure led to more National TV Appearances as well as cumulative book and cookie sales. In addition, we designed a visual strategy that carried over into her exhibit and symposia tours – a series of compelling and practical displays and graphics to help her showcase the Free-to-Eat Cookie brand. 

STRATEGY:

Share a real, meaningful story with like-minded, health-minded and concerned consumers and parents – specifically targeting child food allergies as our subject material. Every parent wants to learn and understand their children’s health issues, and making this story meaningful on an emotional level for parents made the story a powerful tool in an arsenal to combat allergic attacks that can be life-threatening and even deadly with severe food allergies.

branding, graphic design, marketing, social media

Published: November 30, 2015

Client

Cybele’s Free to Eat

Cybele Pascal is one of the world’s undisputed experts in gluten-free cooking and baking. As a discreet celebrity chef, you’ve seen her on the Martha Stewart Show and her highly informed “voice” as a celebrity blogger for many of America’s culinary elite. In addition to making the public aware of the ‘gluten allergy epidemic’ as some have called it, the US lags behind Western Europe and the world in familiarity with this problem. Our job was to share that story and showcase a range of alternatives, including Cybele’s Cookbooks and her recently launched, Free-to-Eat (Gluten Free) Cookies!

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Categories

  • Branding
  • Public Relations
  • Social Media
  • Web Development

Skills

  • Branding + Identity
  • Exhibit + 3D Design
  • Graphic Design
  • Integrated Marketing
  • Public Relations
  • Social Media
Cybele’s Free to Eat

WellnessMats

Cybele’s Free to Eat

Cisco Systems

Related Projects

  • Crypton Super Fabric
  • NIKE
  • Cisco Systems
  • WellnessMats

Contact

  3025 Hilton Rd., Ferndale, MI
  (248) 556-5799
   info@lessismo.com

 

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