Bernhardt Design

Ross Lovegrove is no stranger to high design that works as great as it looks, and The One Chair is perhaps his crowning achievement. In partnership with Bernhardt Design, The One Chair launch campaign has been called “nothing short of a perfect marketing effort and initiative.” Covering page after page of glossy publications, featured in NYT and many other publications, this space-age inspired magnesium chair has only enjoyed critical acclaim and is, to this day, the envy of other seating!


Our outreach and awareness campaign was multi-pronged – from the onset we assisted in building a retail strategy that protected the reseller from price undercutting. With a firm commitment to MSRP (mfg. suggested retail pricing), we assured retailers that we would never undermine or drop below MSRP – thereby keeping the field level for anyone buying into the product.

marketing, PR

Published: November 17, 2015


Bernhardt Design

Bernhardt Furniture Company was founded in 1889 by John M. Bernhardt. Orphaned at 13, John Bernhardt left for Oregon to become a government surveyor but returned home three years later to pursue a career as a logger and timber cutter. After buying a sawmill, he saw an opportunity to use timber in the manufacture of sturdy oak bedroom furniture. The company he started quickly found a market in such urban centers as Chicago and New York City. As the business grew under the leadership of the Bernhardt family, new product categories, dining room and living room furniture were added and additional facilities were built or purchased from other furniture manufacturers.

Social Media

like us on facebook follow me on twitter