As the original #MadeinUSA dedicated website, this brand was seeing more and more competition with other competitive products made in the United States. In addition, All USA wanted to grow their now-familiar, consumer-focused brand to capitalize on other lucrative opportunities in the business to business (b2b) sector as well as private labeling and custom production opportunities.

Our goals were to help refine the new look and feel of their website, write compelling, informative and highly searchable copy for the website, implement SEO capabilities into their new e-commerce platform, and use the power of third-party validation that accompanies PR and social media to help share the messages – and to make them look as good (or better!) than the competition.

Our strategy was built upon the foundation of transparency and providing salient, useful and compelling information that informed every facet of the business model. We supported that content with graphic design elements that elevated their message and their mission – Made by Proud Americans, Proudly Buy American.