The power of third party media endorsement is the power of public relations (pr). When you pick up your favorite magazine or trade publication, when you read an article online or see a product featured in a spread, those are typically pr placements – that means that a pr expert (like us…) put that idea in front of an influential writer and that writer or editor put it in a publication, thereby exposing that brand, product or service to millions of new customers. Pr is not advertising, it’s quite the opposite.

Think of pr as a subliminal (albeit strategic) means of generating national attention and exposure for your brand.

The world’s most influential media is engaged all day long by consumers at large. Whether you are a b2c brand or a b2c brand, pr placement opportunities present you in a very different light and influence a direct call to action. You’ve heard it before: “An ounce of good pr is worth a pound of great advertising.”

Print, digital, and social channels all represent opportunities to get you noticed. Online media placements provide juicy, relevant backlinks for your site – which make your search results more relevant (see seo for more information). We produce tailored campaigns that generate measurable results – this is what we do, and we do it well.

The backbone of great public relations is the quality of the longstanding relationships we maintain with the media resources; the most influential writers, editors and publications. Understanding what those particular media outlets want and need on their pages is what makes our pr programs consistently successful.

We are diligent with ‘pitching,’ but respectful in our follow up. A good story inspires and captures the imagination, but maintaining the right media relationships is what insures that your stories get told in the right places and at the right times.

Social media is an important way to engage with your audience, and it is an extension of your brand expression online. It’s a must-have in the 21^st century for every brand as it puts you in direct contact with your audience in the places they look for information – online, and in their social channels. Managing your social media profile is a twofold process; it requires the right platforms (such as Facebook, Twitter and Instagram) as well as the right content to engage your social audiences.

Content is the single, essential ingredient in a successful social and content marketing campaign. Brand awareness is reinforced, audiences are build based on their demand for your unique content. Keep it original, keep it genuine, share stories and listen to the audience with content that keeps you relevant and on point.

 Popular to some speculation, “content marketing” is not this year’s buzzword for a fine, fleeting Merlot. Content is the information that defines your brand for public consumption, this year and forever – from graphics, videos, images, blog posts, and social posts – content is all of the information that defines who you are in the eyes of your audience.

The best-laid, short term plans are quickly put to task without a thoughtful and consistent, long term strategy – so we break it down in parts. That’s why we insist on devising thoughtful, creative and budget-minded plans of action to achieve your overall marketing goals. With a strategic roadmap in place, next we define a series of actionable steps (we call this a tactical plan) to fulfill the campaign elements that insure success. With a firm set of organizational operations on paper, we then begin the implementation phase of the campaign.

 We develop, refine, test and measure performance at each phase (particularly implementation) to understand performance metrics, roi, conversion, reach and engagement. Then we repeat it, giving your audience what they want and demand.

Blogging can be the foundation of refining a clear, concise content messaging strategy when used correctly. If you think you don’t have the time or budget for a blog, consider what you know and what better way to share it quickly and intelligently. Maybe a video – we can also help you create a video blog that captures the best of searchable moving imagery combined with your expertise and information…can you really afford not to be perceived as a leader in your industry? It easier and more affordable than you might think it is. We lower the cost barriers for your business while raising the bar on quality…that’s our mo.

Search engine optimization (seo) is the process of making the content, images and information on your website highly relevant and searchable for the search engines (Google, Bing and Yahoo et al…) that the world uses when making unpaid organic search queries.

The better your site content scores in the eyes of the search engines, the more it gets seen as high quality content…so technically speaking, seo is counted as ‘earned’ in ourdiversified marketing trifecta. Images, video, information, news and industry specific events (local & national) all serve to improve your reach and engagement. These are all parts of the seo whole, and the more your site appears in search results generated by search engines, the more often you’ll be found and your website visited.

Optimizing a website for search considers how, why, and what, why your audience searches, so seo is all about the character of your content. It’s a combination between specific coding gestures, image tagging and the use of specific keywords phrases that make sense for your business. In addition, having backlinks (see public relations for more information…) is another way to add relevance to your Internet marketing (seo) strategy.

Some of language associated with digital marketing gets thrown around pretty loosely, but the basic idea is consistent with our entire marketing approach. We connect all the dots to build you a [digital] marketing presence, and optimizing content for the audience is how you make a site better, and satisfy their demand for relevant and digestible information – that information gets you found and is worth reading, sharing and engaging.

An amplifier is a device designed to make any sort of sound, signal or cue stronger. Whether it’s a bullhorn or an electric amp, the principle is the same and that holds true for marketing amplification.

As a figure of speech, marketing amplification [exponentially] increases the sum effect of our marketing efforts, getting your brand messages seen, heard, and remembered more frequently as a result. Increasing the reach, the level of engagement and then amplifying it is a constant goal.

Our amplification process is a closed loop, insuring that your brand receives the ‘volume’ of coverage that your business deserves using a combination of

PAID > EARNED > OWNED techniques.

In the simplest terms, we describe engagement as the process of eliminating uncertainty. So business marketing at mo is the process of answering customer questions until there are no more questions to answer…subtle persuasion at each step dictates the path to timely conversion. Engagement then makes good on a set of brand promises that we identify during the Q/A, and persuading the audience that your promise is different (better!) than that of your competition. Nurturing the right kind of engagement is a process that requires time, patience, thought and consideration – and listening to the cues provided by the audience.

A positive marketing outcome is always our goal, and we associate specific actions, effort, time and materials to affect those outcomes. Our results are how we prove our worth to our clients. Begin each client project by defining a clear set of goals and expectations that we all agree are both realistic and achievable.

That way, “what success looks like” is never open to debate or dispute. We present results in a regular and timely fashion in the form of status reports, outlining the successes as well as new opportunities, ideas and considerations. Our work with clients is collaborative; we need your insight and expertise to be your agency. Without your participation and feedback, we are unable to share your unique stories (your ‘truths’) more accurately.