Historically, advertising is thought to be the non-personal production and promotion of products and/or services for commercial gain. In most cases, ads pay for the placement of those messages.

We’re all exposed to thousands of ad messages on any given day, so your brand messages have to be unique and memorable – if they are not, they are dismissed as white noise, the kiss of death for a brand. That’s where we come in; we will get your customer’s attention with ideas that are uncharacteristic, but reflective of your brand’s essential ‘flavor.’ Advertising is not a one-way form of marketing any more, but rather an interactive and engaging sequence of events that inspire and delight the audience. With new technologies and the emergence of new media outlets, opportunity arises for advertisers, and we’re right there to make it work for you.

From digital advertising to the creation of a viral video sensation…from big, beautiful print campaigns to small, inconspicuous brand cues that stick in your head, we create smart, effective solutions that connect your message with right customer.

Social media is an important way to engage with your audience, and it is an extension of your brand expression online. It’s a must-have in the 21^st century for every brand as it puts you in direct contact with your audience in the places they look for information – online, and in their social channels. Managing your social media profile is a twofold process; it requires the right platforms (such as Facebook, Twitter and Instagram) as well as the right content to engage your social audiences.

This is quickly becoming the [ubiquitous] umbrella term for any and all interactive marketing techniques. What does that really mean for your business?

Any targeted, interactive marketing strategy that includes products and/or services using a form of digital technology to reach and convert leads into customers or clients. The best part of digital marketing is the fact that it can be identified, tracked and measured using what we call “digital crumbs” – a trail of cues and clues in the woods (just like Hansel & Gretel).

You’ve no doubt seen messages for “cookies” when you visit certain websites. A cookie is a small text file that is saved on your computer. Cookies provide a way for a website to keep track of your preferences. If you searched on the Nike website, for example, and looked at different pairs of shoes, cookies allows those search preferences or selections to be temporarily stored for your shopping convenience.

The digital landscape allows us a roadmap to identify and capture the preferences of your customers as well – where they are on your website, how long they stayed (or bounced) – even what they read and downloaded. It’s a very valuable tool in identifying and quantifying exactly what works with your markets and with your audience segments based on their feedback, thus the reference to “crumbs.”

The key objectives for your business are to leverage opportunities to promote your brand, and increase sales through various digital marketing techniques.

Blogging can be the foundation of refining a clear, concise content messaging strategy when used correctly. If you think you don’t have the time or budget for a blog, consider what you know and what better way to share it quickly and intelligently. Maybe a video – we can also help you create a video blog that captures the best of searchable moving imagery combined with your expertise and information…can you really afford not to be perceived as a leader in your industry? It easier and more affordable than you might think it is. We lower the cost barriers for your business while raising the bar on quality…that’s our mo.

Search engine optimization (seo) is the process of making the content, images and information on your website highly relevant and searchable for the search engines (Google, Bing and Yahoo et al…) that the world uses when making unpaid organic search queries.

The better your site content scores in the eyes of the search engines, the more it gets seen as high quality content…so technically speaking, seo is counted as ‘earned’ in our diversified marketing trifecta. Images, video, information, news and industry specific events (local & national) all serve to improve your reach and engagement. These are all parts of the seo whole, and the more your site appears in search results generated by search engines, the more often you’ll be found and your website visited.

Optimizing a website for search considers how, why, and what, why your audience searches, so seo is all about the character of your content. It’s a combination between specific coding gestures, image tagging and the use of specific keywords phrases that make sense for your business. In addition, having backlinks (see public relations for more information…) is another way to add relevance to your Internet marketing (seo) strategy.

Some of language associated with digital marketing gets thrown around pretty loosely, but the basic idea is consistent with our entire marketing approach. We connect all the dots to build you a [digital] marketing presence, and optimizing content for the audience is how you make a site better, and satisfy their demand for relevant and digestible information – that information gets you found and is worth reading, sharing and engaging.

Pay-per-click advertising (or traditional advertising) is a fast, deliberate and highly effective way to put your branded messages in front of your ‘perfect audience’ segments with a timely call to action. And it works!

Think of advertising in the digital age as virtual billboards designed to be in the places your audience targets consume relevant information.

• search ads: These ads actively target audience segments whoa re searching for your products/services based on keyword phrases we define as relevant for your brand.
• remarketing: By adding a snippet of code to your website and/or landing pages, we can retarget the site visitor who may not have ‘converted’ during that initial contact. It is very common for a visitor to convert at a later date, so remarketing specific messages based on behavior and content preferences and drives timely response.

e-marketing is highly effective; it’s direct mail in the 21^st century. The key is to make the subject line so unique and appealing that it cannot be ignored. Then the content and UX have to be appealing so as to generate a response (click) just like a digital advertisement. The click thru directs to a specific promotion or your website or your landing page; visitor preferences are then tracked throughout their site engagement.

Sharing your brand story means showing it quickly…that can be the difference between getting your customer’s attention and losing them to a competitor forever. Having great branded pictures and/or video content is the first step. The primitive human brain is wired to process imagery 60,000 times faster than written information, and we’ll help you take the greatest advantage of that opportunity. Written content is also an essential ingredient for a competent brand strategy, but great imagery should lead. The more your potential customer can relate personally to your messages, the more likely they are to become customers and converts. Emotions play a big role in decision making on a subliminal level; that’s why creative that shows people making eye contact frequently (consistently) outperforms other types of static imagery.

It will come as no surprise that video content performs equally well or better; with people as the subjects of many videos, this medium is a fast way to establish a repoire, convey a spoken message quickly, and answer a lot of questions in the shortest duration of time – all while leveraging more meaningful opportunities for searchable results. That’s right; aside from being great content that people love, photo and video and very are searchable creative assets.

In the simplest terms, we describe engagement as the process of eliminating uncertainty. So business marketing at mo is the process of answering customer questions until there are no more questions to answer…subtle persuasion at each step dictates the path to timely conversion. Engagement then makes good on a set of brand promises that we identify during the Q/A, and persuading the audience that your promise is different (better!) than that of your competition. Nurturing the right kind of engagement is a process that requires time, patience, thought and consideration – and listening to the cues provided by the audience.

Developing and maintaining quality content for a branded, responsive, and multi-device friendly website is imperative. Your website is the calling card of your business, especially in the world of direct e-commerce sales. Despite suggestions to the contrary, it remains the hub of the marketing wheel for b2b & b2c products alike. Everyone (consumers and professionals) discover and do their research online before and during the process of making any buying decision. The ‘primitive human brain’ decisions that are made at the onset overtly influence every decision on a subliminal level. We want your site visitor to make a subliminal, emotional connection first. Then we’ll support that with more tangible, objective details (data, industry leadership, awards/accolades, validation, and positively amplify and support all of that across multiple networks with social media & public relations. Your website’s ability to perform well is essential to the success of your brand.

From a well-designed template site to an integrated shopping cart, your site must be secure, seamless, and scalable like your business. Because you need to generate quality content/blogs and integrated search tactics (seo) into your site, having a quality website that can perform on every device is now an industry standard.

 Your website is only a slice of your online presence, but it is the baseline as it works hand in hand with social media, e-mail marketing, and your ever-important referral or testimonial networks – it is home base for your essential blog content and landing pages are the offshoot of the master site if you intend to advertise.

Your website is unique in that it creates a clear impression of your brand, and the other channels support that impression at every step. A good website is another tool to help us provide concise answers to your customer questions – that’s marketing and that’s how we approach it – providing timely answers helps to inspire, validate the brand and build trust and leadership for the brand. People buy just products and services, they buy products and services from the brands they remember and have a relationship with, emotionally and intellectually…that is why having a brand + identity is so important and why they consistently ‘win’ over the long-term when compared with basic products and services.

Businesses have to mindful of the bottom line, that’s the nature of the beast. If you’re not operating profitably or you don’t know what your marketing initiatives cost, then you’re supporting an expensive hobby! While performance measurement is consistently better in the digital age, the world continues to grow more complex each day, so your roi (return on your investment) is a pivotal benchmark in determining your marketing success. You cannot fix what you cannot clearly define or attempt to measure.

Here’s the formula: roi = the return in revenue relative to the overall investment. It’s so simple that, as a result, roi is now a buzz phrase in itself. While roi is important, it can also be dangerous since it is a rudimentary gauge of overall marketing success; while it provides a snapshot for establishing benchmarks and budgets, roi does not take each and every important variable into consideration.

When generating roi calculations, they need to be consistent with your prioritized marketing goals. Making your brand, product or service offering invaluable, indispensible and memorable to new and existing customers may take more than roi calculations allow. Bottom line: roi provides great top-level insight, but it can be a little bit deceptive out of context…and when considering the “big picture,” we generate regular reports and data that tie marketing disciplines to budgets, methods, and results.